Category Archives: Digital Marketing Services

5 Good Reasons to Outsource Your Sales and Marketing

Outsource Sales and MarketingFor many years Businesses and Charities looked inwardly when it came to their Sales and Marketing initiatives. This has proven quite costly as not only does this take up lots of time and energy from the management, but it can be quite costly to the organisation itself. Tax and national insurance needs to be paid for all employees followed by holiday pay and sick pay etc. The end results can also prove inconsistent which can only add to the internal politics as well. This is where our services make good business sense.

A New Alternative

Over recent years many companies have been outsourcing departments such as accounting, customer service, human resources and their general administration requirements of the business. Many virtual personal assistants now work from home to assist various companies across the UK, and even worldwide to help them get organised. It is only now more and more are exploring the benefits of outsourcing their Sales and Marketing department, so let’s have a look at some of the benefits of doing this.

Outsource Your Sales and Marketing

Combining Sales and Marketing together is vital when implementing a strategy plan to make it succeed. Depending on the size of the business, these two departments may differ and not always see eye to eye. Marketing may complain that the sales are not meeting their expectations and the sales team may become dis-satisfied that the marketing isn’t quite right to help them close the deal. The cost can run into £1000’s to sort out all the issues and in some cases £million’s. This is why outsourcing both Sales and Marketing together to one company can only be a positive.

Employing a company who specialises in this area allows the business to access a high level of professionals who are working harmoniously for the good of the company. This then allows the company to focus on the everyday running tasks whilst enjoying the rewards of new business. It can be a game changing plan if executed properly and can lead to outstanding results such as increased online traffic, reduction in overheads and ultimately new and retained clients. Let’s have a look at 5 good tips together as to why.

Outsource Sales and Marketing, Strategic Planning1. Cost effective and reduced risk

Training and retaining quality staff can really hit the bottom line of any business. Operational inefficiencies and their risks are mitigated by outsourcing. Also, the internal cost of sales and marketing platforms are removed by allowing the outsourced company to foot the bill and ensure a constant professional approach is always maintained towards reporting, developing and optimizing all routes to market.

2. Hiring Talent

A designated Sales and Marketing Consultancy has done it all before learning from the ‘school of knocks’ along the way. Most importantly, the business can have peace of mind that the latest cutting edge technology and methodology will be utilized to health check the processes to win business. By managing these departments internally mean should someone who is successfully trained and experienced then leave, it can really hit the bottom line hard.

3. Time and Effort

By employing a professional consultancy (like us) then the right sales and marketing platform will be established and can stand the business in a solid foundation for the future. This then allows the business, or organisation to focus on the everyday running.

4. Guaranteed Support

With many head hunting companies out there, this can put additional strain on any internal sales and marketing department meaning a constant eye has to be on making sure key people are not lost. This is not the case when these departments are outsourced as it takes this hassle away.

5. The Growth Factor

A rapid growth pattern can be established for by allowing a specialised consultancy to focus and drive for new business. This means that all goals become completely results driven by very professional, experienced and proven individuals.

Outsourcing your Sales and Marketing is definitely well worth looking into for the reasons mentioned above. If you are interested in a free consultation or simply want to read our services, then please contact us here.

10 tips for SEO

10 ways to Improve Your SEO and Help Grow Your Business

SEO Search Engine OptimisationSEO (short for Search Engine Optimisation) ensures your site is always built with quality control measures in place.

As we know search engine updates and algorithms are constantly changing.

These updates can see some website owners rubbing their hands with glee, or some heading straight back to the drawing board.

This is why building a quality user friendly website and sweet online presence should be one of the main goals for any business owner.

This is where our SEO service helps you to develop a quality website that engages your users, and promotes reputable mentions mentions and links from other sites in your industry, in your target locations.

If you’re a new comer to the SEO world, watch our video below where we explain a little more about search engine optimisation.

10 Top SEO Tips

Ok, so let’s get straight into 10 tips to improving the SEO on your website. Please note: There are alot more pointers than these, but these will help get you started for now.

  1. Know your primary search terms and keywords that people will use when looking for you. A great tool here is the Google Keyword Strategy Tool where you are able to see not only the search terms, but also the search volumes on a regular basis.
  2. Check the loading speed of your website as this is quite important to help your users find what they’re looking for fast. You can do this simply here.
  3. Aim to create a sticky website. This means that when someone lands on your page they find something interesting to keep them there. This could be use of video or good engaging content, but whatever your page is about make sure that it creates interest with the user. Bounce rates should always be reduced wherever possible.
  4. Make sure your content is always fresh and interesting and your site is regularly updated with new attractive information.
  5. Always be looking to get other sites to link to you and across social media as well to mention and link to you. As your link building grows on a natural basis so will this help with your ranking results.
  6. Keep an eye on your competitor websites and what they’re doing as in the ideal world you always want to be ahead, they may do something that you could better and help engage your visitors even more.
  7. Keep an eye on your google search console and webmaster tools for any errors or messages that will help notify you to keep your site as clean as possible. Check for any 404 errors, incorrect re-directs etc.
  8. Create a company blog on your website and post regularly on a monthly basis. Although, quality is better than quantity remember and it is all about attracting your readership and reaching your audience with topical well written information. You can also engage with your audience through the comments boxes at the bottom which we really recommend. You can post your blogs onto social media outlets to help gain more interest.
  9. Internal linking is always helpful for the user. When you’re writing a blog or new webpage and you come across keywords or phrases that provide helpful information into other relevant areas on your site, then place a link behind them. This will help the visitor gain more comprehensive information at the click of a button.
  10. Make sure you use your keywords in your URL and keep them short and to the point. This will help the search engines direct the traffic to your webpage as long as the content is relevant to the search.

As a bonus we thought we would give you a little checklist to help you set out each of your webpages correctly. Each of these points need to be health checked to protect against any spammy content and to be made sure they are search friendly;

  • URL string
  • Page Title
  • Descriptions
  • Meta Tags
  • Header Tags
  • Relevant Links
  • Page Content
  • Image Alt Tags
  • View State Code
  • Spacing Issues
  • Fresh Content
  • Keyword stuffing
  • Canonical tags

If you would like help with your website then please contact our SEO Agency in Southend on Sea, or call us on 0844 603 0100 as we would love to have a chat with you.

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